Singapore Professional Hair Care Market - By Gender , By Products , By Type (Organic and Synthetic), By Distribution Channels - Opportunity Analysis & Industry Forecast, 2024-2030
Singapore Professional Hair Care Market Overview:
Singapore Professional Hair Care Market size is estimated to reach $55.96 million by 2030, growing at a CAGR of 2.3% during the forecast period 2024-2030. Professional hair care products include shampoos, conditioners, hair masks, coloring products and hair styling products, including hair serums, mousses, hairsprays, and more for all kinds of hair types and textures. These products are applied to manage hair problems such as hair loss, dandruff, frizzy hair, itchy or dry scalp, split ends and more. Increased consumer spending on hair care products, rising demand for chemical-free hair care products, growing demand for luxury products, and the increasing influence of social media are the major factors that are set to drive the growth of the Singapore Professional Hair Care market during the forecast period 2024-2030.
A notable trend in the market is the growing demand for eco-friendly and sustainable products, with consumers seeking hair care solutions that are free from harsh chemicals and packaged in environmentally conscious materials. In November 2023, Guardian, Singapore’s premier health and beauty retail retailer, debuted the sustainable Guardian Eco-Garden beauty range, a body care and hair care line designed with earth-friendly materials and ingredients. Another trend in the market is focus on men’s haircare products. The men's grooming segment is also expanding, as more men invest in specialized hair care products, contributing to overall market growth. This represents the Singapore Professional Hair Care Industry Outlook.
Market Snapshot:
Singapore Professional Hair Care Market - Report Coverage:
The “Singapore Professional Hair Care Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Singapore Professional Hair Care Market.
Key Takeaways:
Shampoos & Conditioning Hold the Largest Market Share
Based on Product, the shampoo & conditioning segment held the largest market share of 43% in Singapore in 2023. Singapore consumers place high importance on hair health driving demand for high-quality professional shampoos and conditioners. Additionally, organic shampoo and conditioner segment is expected to witness the highest growth due to rising awareness about chemical-based products. Niche brands offering personalized solutions for different hair types are attracting more customers. For instance, in October 2022, KOSÉ cosmetics launched the Stephen Knoll New York Shampoo in Singapore as a response to the increasing trend of bleached heads and the use of styling tools.
Professional Hairstyling Methods on a rise
The important categories of professional hair styling products are gel, wax, cream, pomade, spray, mousse, clay, glue, paste, lotion and so on. Hair sprays are the most used styling products, occupying 40% of the styling products market. Styling products are popular among individuals with short hair and those who closely follow and keep up with the trends in hair fashion. Sales of styling products are estimated to grow as the consumers are preferring to change their hair styles quite often and experiment with new looks. The hectic schedules of the Singaporeans are barricading the growth of salon services for styling resulting in growth of DIY products allowing the customers to perform various styles at their respective homes
Impact of Social Media and Websites
The professional hair care market in Singapore is significantly influenced by social media and online platforms. According to a Data Reportal study, Singapore’s internet penetration rate reached 96% of the total population at the beginning of 2024. This high internet penetration makes social media and blogging critical channels for marketing and consumer interaction within the professional hair care industry. Celebrities and style icons actively engage with audiences on social media platforms like Facebook, Instagram, X (Twitter) and YouTube setting trends and influencing consumer preferences. This digital engagement drives demand for professional hair care products and services, contributing to market growth.
Rising Demand for Chemical-Free Products
In humid climatic conditions of Singapore, the hair becomes frizzy and unmanageable to style, consumers seeking hair care products that can replenish the moisture in their hair is another opportunity for the manufacturers. Keratin treatment, Argan oil, Moroccan oil and organic shampoos are very popular, growth of this segment will be driven by the increasing demand for treatment related and moisture balancing products. Such products are set to drive the growth of the Singapore Professional Hair Care Market during the forecast period 2024-2030.
Singapore Professional Hair Care Market: Market Share (%) by Product, 2023
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Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Singapore Professional Hair Care Market. The top 10 companies in the Singapore Professional Hair Care market are:
- L'Oréal
- Unilever
- Procter & Gamble
- Kao Corporation
- Henkel AG & Co. KGaA
- Clairol Inc
- Lion Corporation
- Godrej Consumer Products
- Natura & Co.
- Oriflame Cosmetics
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